Here and Now is a free-to-market monthly newspaper for the South Coast area. With ambitions to be culturally and locally relevant, it wanted to formulate a brand identity and point-of-view visually. With a circulation of 30,000 per month, it was crucial to create standout within the rather moribund local free paper market.
Brand – identity
Brand development including logo and visual assets.
Digital – web visuals
Online designs for brand consistency.
Design – print layout, cover design
To outline how to apply the brand identity
Content – naming
In-line with the company’s brand proposition and direction.
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Here and Now branding, design and digital case study
Brand, Content, Design, Digital