London based independent record label, Moshi Moshi Records, is responsible for breaking many great bands in the last 10 years. However, it had a fragmented and disconnected brand identity. Conceptual proposals were forwarded with suggestions on a new marque and communication toolkit that would help them across all platforms.
Brand development – logo and application
Featuring recommended colour palette and framework.
Design – merchandise design, promotional toolkit
Record artwork, t-shirt design, badges and signage.
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Mosh Moshi brand application case study