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BRAND-INSIGHT APPROACH

THE CREATIVE MARKETING AND COMMUNICATIONS CONSULTANCY WITH BRANDING KNOW-HOW

Whether you want to focus on sustainable growth for the long term, create a niche in a crowded marketplace, or revamp your brand’s look and feel to attract new customers, our brand insight approach will help inform your marketing roadmap in communications, brand management and development, and digital marketing. It’s a fundamental pillar in understanding your target audience, their behavioural patterns, the brand’s key drivers, its USPs, values, and the business requirements to bridge the gaps.

CREATOLOGY’S STRATEGIC BRAND INSIGHT MIX

  • Digital marketing data – this could include information gathered from Google Analytics/GA4, social media platforms (such as Facebook, X and LinkedIn), email marketing (e.g., Mailchimp and Hubspot), Conversion Rate Optimisation (CRO) and UX testing. In some cases, we may recommend running some tests to investigate a brand hypothesis. If you don’t have the resources internally, we collaborate with local CRO consultancy Binary Bear, a trusted and industry-leading expert in this field
  • Market research – Creatology’s Director Emily Brewer has significant experience in running primary research (quantitative and qualitative) and secondary research (CRM data, external market reports and competitor research) from an academic and professional perspective. Using this brand insight approach is hugely beneficial in uncovering the hard truths and not-so-easy-to-find nuggets of information on your brand and target customers
  • Brand messaging and workshops – if you want a rebrand or a completely new brand we may recommend looking at your messaging to market. This needs to be clearly defined so your target audience understands what you do differently from the rest of the competition. We can deliver brand research reports highlighting our findings and provide suggested messaging for your business. This activity could include a branding workshop and, if applicable, secret shopping to explore hypotheses and stress-test findings

To lead from the front is to understand where the market is heading, wanting, and needing. The future of brand marketing is the perfect blend of proof-point narratives and meaningful customer experiences. To see some of our work, then please check out our portfolio here.

BRAND MARKETING AND CONTENT CONSULTANTS THAT FLEX WITH BUSINESS NEEDS

If Creatology sounds like the brand marketing consultancy you want to collaborate with, get in touch. We offer a no-nonsense approach to tackling your marketing and communication challenges. Whether it’s a quick copywriting job like a blog post, boosted support for your internal marketing team or a bigger-scale digital marketing project such as a website build, we’re here to help.

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