DIGITAL, CONTENT & BRANDING CASE STUDY
Hugely successful financial advisors Open Door wanted to understand why its communications were successful only in B2B terms. With ambitions to create a new revenue stream of B2C customers, we took a wholesale overview of its marketing communications.
Brand – visual language
Introducing a visual story to deliver impact and emotion in the B2C market.
Digital design – print promotional material, stationary
Fresh and inspiring design for its corporate communication.
Content – tone of voice (ToV), copywriting
To sharpen its brand character and create an approachable ToV.
Digital – web assets
Delivering brand consistency across online channels.