WaterBear

GRAPHIC DESIGN AND BRAND MARKETING CASE STUDY

WaterBear is an independent music college based in Brighton & Hove that specialises in flexible, hybrid music degrees and masters for the modern professional. The college was a start-up when it approached Creatology to refresh its branding and provide strategic brand marketing consultancy. We worked collaboratively with the owners of the business, seeking out first-class design solutions and a unique brand voice in a crowded marketplace. With extensive experience in arts and music marketing, we rolled out:

CREATIVE SOLUTIONS

Digital Marketing

Creating a consistent, on-brand story across all online platforms and customer touchpoints.

Online assets, a new website, SEO, PPC, Paid Social, and UX/CRO testing to inform site design and optimise the user experience.

Branding

Delivering jaw-dropping creatives that cut through the noise and create clarity.

This included a brand strategy and management, refreshed visual identity, logo, business cards, decals, prospectus, outdoor advertising, and brand and tone of voice guidelines.

Content Marketing

Fine-tune copy for a polished finish and identify WaterBear’s USPs so their target audience knows and appreciates their differential value.

We provided ad hoc services in copyediting and copywriting for long-form and short-form content. Creatology also led a messaging workshop to uncover WaterBear’s USPs culminating in tone of voice guidelines for internal staff.

The Creatologist Mix

We applied an omnichannel approach to WaterBear’s marketing challenges collaborating with leading specialists in UX/CRO, Paid, Website Development and Art Direction. For information on our brand marketing expertise please click here. Alternatively, you can read more branding and graphic design case studies here.