As a start-up, Binary Bear had no over-arching brand and marketing strategy in place. The team had a Minimum Viable Product (MVP) including a website and some initial assets focussing on the theme of travel, cities and – in particular – international stations and metro maps. Due to their international focus, the site used images of urban environments in non-UK locations. With a limited brand identity in place, Binary Bear commissioned us to develop a visual story for an event that would fit in broadly with the themes developed on its website.
Digital – online assets
To create a consistent visual story across all online platforms
Design – roller banner, leaflet, business cards
Deliver stand-out at events and raise brand profile
Content – copy editing
Fine-tune copy for a professional finish and drive home core marketing messages
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Binary Bear design and print case study.
Content, Design, Digital