Binary Bear came to us as a start-up with no overarching brand marketing strategy in place. The team had a Minimum Viable Product (MVP), including a website and initial assets focussing on the theme of travel, cities and – in particular – international stations and metro maps. Due to its international focus, the site applied images of urban environments in non-UK locations. Binary Bear commissioned us to develop a visual brand story that would fit with the exsisted themes developed.
Digital – online assets
To create a consistent visual story across all online platforms
Design – roller banner, leaflet, business cards
Deliver stand-out at events and raise brand profile
Content – copy editing
Fine-tune copy for a professional finish and drive home core marketing messages
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Binary Bear design and print case study.
Brand, Content, Design, Digital